Digital Marketing Plan
Optimize your digital presence and online marketing strategies.
Today, marketing has exploded across all kinds of digital platforms.
Whether it’s through newsletters, blogs, or social media, online advertising grants the opportunity to reach a large number of people. However, this has also made it extremely hard for small businesses to navigate and stand out. With so many options, platforms, and digital marketing avenues, it is essential to create a plan that is effective that: 1. makes a difference 2. doesn’t break your bank
What Is A Marketing Plan?
A digital marketing plan is a roadmap that outlines all your digital marketing goals, campaigns, and actions. An effective plan is built on a comprehensive analysis that highlights the strengths and weaknesses of your current digital presence.
A Digital Marketing Plan Specifies:
Short, medium and long-term business goals
Strategies to achieve those goals
Appropriate platforms to use
Investment and budget
Key Areas of Focus When Building a Digital Marketing Plan:
Key Industry Terms
Understanding the language that’s commonly used in your industry will allow you to speak directly to your audience. Key terms allow you to maximize your digital marketing ROI by optimizing your website for search engines. We will find the keywords that relate to your products and services and assess whether your marketing platforms can be improved upon to maximize your presence.
Your competition is your greatest advantage. We look at companies in your industry as well as companies that share the same search engine results for your key terms in order to assess their strength and weaknesses. We use this strategy to identify successful components of your competition’s digital strategy that you might want to adopt, and we identify opportunities where you can do better.
Digital vs. Print
Many businesses that have been operational for many years have relied solely on print media marketing, and struggle with transitioning to the digital world. While the online world has undeniable power, popularity, and growth potential, this does not mean that print marketing strategies need to be pushed aside. The use of print depends entirely on your specific business and target audience. For best results, a combination of both strategies is strongly advisable.
Social Media Platforms
The recent upsurge of social networking platforms and apps over the last couple of decades has made connecting and marketing that much easier. With so many platforms available, it’s helpful to know what your social media options are and how to leverage them to your advantage. This will allow you to maximize your brand reach, set clear objectives, and achieve your social media and business goals.
Before you jump in headfirst, it’s important to know that many businesses actually sink when it comes to their social media success. Establishing a social media presence isn’t as simple as it may seem. The biggest mistake many companies make is to create a bunch of accounts on various platforms and not understand why they are using that platform or how it works. In order to achieve your goals with a social media strategy, you must identify them first. You must also ensure that those goals are in synch with your overall business strategy.
That’s where we come in.
When building a social media plan, it’s important to understand the benefits and opportunities that come with some of the most popular social media platforms.
This is by far the largest social networking site in the world and perhaps one of the most widely used. Facebook was the first networking site to surpass the landmark of 1 billion user accounts. As of 2019, Facebook has over 2.38 billion monthly active users (MAUs). While Facebook is more commonly known as a platform for staying connected and interacting with friends and family, it is also widely used to market and promote businesses through ads or personalized pages.
Instagram is a social media app that allows you to share a wide range of content such as photos, videos and stories. Across the globe, Instagram has over 1 billion users, 500 million of whom access it daily. No matter who your target audience is — age, gender, occupation — you’ll be sure to reach them through Instagram. With an average of 95 million photos and videos posted daily, the tricky part becomes finding the right strategy to ensure that your business stands out among the masses. As a brand, it’s important to have an Instagram business profile – It will provide you with detailed analytics of your profile and posts so that you can develop a clear understanding of what strategies work best for you.
LinkedIn is undoubtedly one of the most popular professional social networking sites around, with over 400 million members. It is available in over 20 languages and is used worldwide by a vast range of professionals. LinkedIn works as the ideal platform to build a strong brand, connect with different businesses and find and recruit ideal candidates.
Over the past few years, Twitter has developed to become a platform with no limits – from online shopping to advertising to news updates. Interestingly enough, due to the high amount of customer service requests seen on Twitter, Salesforce refers to this platform as “the New 1-800 Number for Customer Service.” With over 335 million MAUs, the unique aspect of Twitter is that it only allows you to post “tweets” with a maximum of 280 characters – so creativity is key!
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