Rosewood Winery

Overview

When Rosewood Estates Winery first approached Synchroworks, their main objective was to align their digital and on-site sales strategy with the company’s goals and rate of growth. The company operates as an award-winning boutique winery that offers a wide range of products and services to consumers. Through our partnership with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall sales revenue by using conversion rate optimization across the platform. In addition, we fully customized and set-up Shopify POS for the in-store Retail Division of Rosewood Estates Winery.

Opportunities and Solutions

Based on our review of the client’s goals and existing digital strategy and sales structure, it was evident that their current site was indexed on common search engines and was receiving a fair amount of traffic. However, review of their fragmented online and on-site sales system made it apparent that the company’s inventory management and sales strategy needed a more unified, comprehensive, and modern approach. We determined five key areas of opportunity, and as such proposed the following objectives:

Area 5:
Custom Unified Reporting

Build and analyze custom automated reports on sales, inventory, tax, customer, POS & more to determine future opportunities and critical shop metrics.

Outcomes

With the above objectives in mind, the Synchroworks team was able to build a user-friendly online experience for customers and a seamless on-site sales experience for staff. With both online and in-store sales now streaming into one cohesive POS system, Rosewood can easily manage its inventory and monitor sales across all sales platforms. The entire site experience has been tested from general browsing through to booking, media access, contact and message delivery notifications.

Through our work with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall wholesale and online sales revenue by using conversion rate optimization across the platform.

Since the launch of Rosewood’s updated POS system and e-commerce website, the company has seen a dramatic increase in Q1 YoY gross sales as compared with pre-implementation Q1 YoY sales. The company’s new digital strategy and system infrastructure are now able to accommodate for faster growth and scalability.