{"id":2077,"date":"2023-11-23T12:08:23","date_gmt":"2023-11-23T17:08:23","guid":{"rendered":"https:\/\/synchroworks.net\/?page_id=2077"},"modified":"2024-01-04T15:53:58","modified_gmt":"2024-01-04T20:53:58","slug":"rosewood-winery","status":"publish","type":"page","link":"https:\/\/synchroworks.net\/resources\/case-studies\/rosewood-winery\/","title":{"rendered":"Rosewood Winery"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||45px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”rgba(0,108,183,0.05)” custom_padding=”30px|35px|30px|35px|true|true” border_color_top=”#F37126″ border_width_bottom=”1px” border_color_bottom=”#F37126″ border_width_left=”5px” border_color_left=”#F37126″ global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”40px” text_line_height=”1em” header_2_font=”||||||||” header_2_text_align=”left” header_3_font_size=”45px” header_3_line_height=”1.2em” header_4_text_color=”#000F24″ header_4_font_size=”38px” header_4_line_height=”1.3em” custom_margin=”||-1px|||” custom_padding=”||0px|||” text_font_size_tablet=”32px” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]
Facts at a Glance<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_text=”Download Client Story” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_text_color=”#F37126″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#F37126″ button_border_radius=”0px” button_font=”|600||on|||||” button_use_icon=”off” position_origin_a=”bottom_left” position_origin_r=”bottom_left” vertical_offset=”35px” horizontal_offset=”35px” custom_margin=”||||false|false” custom_padding=”10px|35px|10px|35px|true|true” custom_css_after=”padding: 0px 0px 0px 5px;||margin-top: -1px;” locked=”off” global_colors_info=”{}” button_text_color__hover=”#F37126″ button_text_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_icon_color__hover_enabled=”on|hover” button_icon_color__hover=”#000F24″ transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”110%|110%” button_bg_enable_color__hover=”on” button_url=”https:\/\/synchroworks.net\/assets\/synchroworks-case-study-rosewood.pdf” url_new_window=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”rgba(0,108,183,0.05)” custom_padding=”|35px||35px|false|true” border_width_left=”5px” border_color_left=”#F37126″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”||||||||” header_2_text_align=”left” header_3_font_size=”45px” header_3_line_height=”1.2em” header_4_text_color=”#F37126″ header_4_font_size=”38px” header_4_line_height=”1.3em” header_5_text_color=”#000000″ header_5_font_size=”24px” header_5_line_height=”1.4em” custom_margin=”||1px|||” locked=”off” global_colors_info=”{}”]
When Rosewood Estates Winery first approached Synchroworks, their main objective was to align their digital and on-site sales strategy with the company\u2019s goals and rate of growth. The company operates as an award-winning boutique winery that offers a wide range of products and services to consumers. Through our partnership with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall sales revenue by using conversion rate optimization across the platform. In addition, we fully customized and set-up Shopify POS for the in-store Retail Division of Rosewood Estates Winery.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”65px||0px||false|false” border_color_bottom=”#a6a6a6″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”20px” header_2_font=”||||||||” header_2_text_align=”left” header_3_font_size=”45px” header_3_line_height=”1.2em” header_4_text_color=”#F37126″ header_4_font_size=”38px” header_4_line_height=”1.3em” header_5_text_color=”#000000″ header_5_font_size=”30px” header_5_line_height=”1.4em” custom_margin=”||10px|||” locked=”off” global_colors_info=”{}”]
Based on our review of the client\u2019s goals and existing digital strategy and sales structure, it was evident that their current site was indexed on common search engines and was receiving a fair amount of traffic. However, review of their fragmented online and on-site sales system made it apparent that the company\u2019s inventory management and sales strategy needed a more unified, comprehensive, and modern approach. We determined five key areas of opportunity, and as such proposed the following objectives:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.23.1″ _module_preset=”default” positioning=”none” custom_padding=”65px||65px|||” border_color_bottom=”#a6a6a6″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”] Plan and execute an online presence and strategy to maximize brand awareness, increase bookings and support sales through an optimized Shopify site.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”] Design a clean, modern website that delivers a seamless and engaging user experience to boost online sales.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”] Build a highly functional interactive CMS with an advanced custom function for managing both online and in-store operations of the Winery.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”] Integrate and migrate from existing POS to Shopify POS PRO on premise, upload existing skus and migrate inventory for a more seamless and comprehensive inventory management strategy.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”] Build and analyze custom automated reports on sales, inventory, tax, customer, POS & more to determine future opportunities and critical shop metrics.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”65px||28px|||” border_width_top=”1px” border_color_top=”#A6A6A6″ border_color_bottom=”#a6a6a6″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”20px” header_2_font=”||||||||” header_2_text_align=”left” header_3_font_size=”45px” header_3_line_height=”1.2em” header_4_text_color=”#F37126″ header_4_font_size=”38px” header_4_line_height=”1.3em” header_5_text_color=”#000000″ header_5_font_size=”30px” header_5_line_height=”1.4em” custom_margin=”||10px|||” locked=”off” global_colors_info=”{}”] With the above objectives in mind, the Synchroworks team was able to build a user-friendly online experience for customers and a seamless on-site sales experience for staff. With both online and in-store sales now streaming into one cohesive POS system, Rosewood can easily manage its inventory and monitor sales across all sales platforms. The entire site experience has been tested from general browsing through to booking, media access, contact and message delivery notifications.<\/p>\n Through our work with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall wholesale and online sales revenue by using conversion rate optimization across the platform.<\/p>\n Since the launch of Rosewood\u2019s updated POS system and e-commerce website, the company has seen a dramatic increase in Q1 YoY gross sales as compared with pre-implementation Q1 YoY sales. The company\u2019s new digital strategy and system infrastructure are now able to accommodate for faster growth and scalability.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/synchroworks.net\/wp-content\/uploads\/2023\/11\/rosewood-winery-web.jpg” title_text=”rosewood-winery-web” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”25px||25px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_4_text_color=”#F37126″ header_4_font_size=”75px” header_5_font=”|300|||||||” header_5_font_size=”25px” header_5_line_height=”1.3em” locked=”off” global_colors_info=”{}”] Rosewood Winery experiences 511% increase in Q1 year-over-year (YoY) gross sales in first year of project implementation, as compared with a 111% increase in Q1 YoY gross sales in previous year (pre-implementation).<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_4_text_color=”#F37126″ header_4_font_size=”75px” header_5_font=”|300|||||||” header_5_font_size=”25px” header_5_line_height=”1.3em” locked=”off” global_colors_info=”{}”] Winery experiences 4X boost in gross sales in first quarter of project implementation.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”rgba(0,108,183,0.05)” custom_padding=”70px||110px||false|false” animation_style=”slide” animation_direction=”bottom” global_module=”987503584″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”||||||||” header_2_text_align=”left” header_3_font_size=”45px” header_3_line_height=”1.2em” header_4_text_align=”center” header_4_font_size=”38px” header_4_line_height=”1.3em” locked=”off” global_colors_info=”{}”] Facts at a GlanceOntario 2021 \/ 2022\u00a0 Retail ServicesProject Scope E-Commerce Redesign Solutions POS Migration Solutions POS Integration OverviewWhen Rosewood Estates Winery first approached Synchroworks, their main objective was to align their digital and on-site sales strategy with the company\u2019s goals and rate of growth. The company operates as an award-winning boutique winery that offers […]<\/p>\n","protected":false},"author":2,"featured_media":987503594,"parent":666,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"0px||45px|||\" animation_style=\"slide\" animation_direction=\"bottom\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"rgba(0,108,183,0.05)\" custom_padding=\"30px|35px|30px|35px|true|true\" border_color_top=\"#F37126\" border_width_bottom=\"1px\" border_color_bottom=\"#F37126\" border_width_left=\"5px\" border_color_left=\"#F37126\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" module_class=\"ds-vertical-align\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"40px\" text_line_height=\"1em\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#000F24\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" custom_margin=\"||-1px|||\" custom_padding=\"||0px|||\" locked=\"off\" global_colors_info=\"{}\"] Facts at a Glance<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" module_class=\"ds-vertical-align\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Download Client Story\" button_alignment=\"right\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"12px\" button_text_color=\"#F37126\" button_bg_color=\"RGBA(255,255,255,0)\" button_border_width=\"1px\" button_border_color=\"#F37126\" button_border_radius=\"0px\" button_font=\"|600||on|||||\" button_use_icon=\"off\" position_origin_a=\"bottom_left\" position_origin_r=\"bottom_left\" vertical_offset=\"35px\" horizontal_offset=\"35px\" custom_margin=\"||||false|false\" custom_padding=\"10px|35px|10px|35px|true|true\" custom_css_after=\"padding: 0px 0px 0px 5px;||margin-top: -1px;\" locked=\"off\" global_colors_info=\"{}\" button_text_color__hover=\"#F37126\" button_text_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#FFFFFF\" button_bg_color__hover_enabled=\"on|hover\" button_icon_color__hover_enabled=\"on|hover\" button_icon_color__hover=\"#000F24\" transform_styles__hover_enabled=\"on|desktop\" transform_scale__hover_enabled=\"on|desktop\" transform_translate__hover_enabled=\"on|hover\" transform_rotate__hover_enabled=\"on|hover\" transform_skew__hover_enabled=\"on|hover\" transform_origin__hover_enabled=\"on|hover\" transform_scale__hover=\"110%|110%\" button_bg_enable_color__hover=\"on\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" make_equal=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"rgba(0,108,183,0.05)\" custom_padding=\"|35px||35px|false|true\" border_width_left=\"5px\" border_color_left=\"#F37126\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"24px\" header_5_line_height=\"1.4em\" custom_margin=\"||1px|||\" locked=\"off\" global_colors_info=\"{}\"] Osteria Gente is a popular Italian restaurant located in Woodbridge, ON. Established in 2018, the family-owned and run restaurant has quickly garnered a reputation for its delicious food and community of dedicated customers. It is evident that the restaurant\u2019s success and popularity come not only from the dishes it serves, but from the welcoming and authentic environment it creates for everyone who enters its doors. In November 2020, Osteria approached Synchroworks Consulting to help re-imagine their website, upgrade their POS system, and kick-start their social media presence in order to provide the same experience and value to their online customers (both existing and potential).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"65px||65px|||\" global_colors_info=\"{}\" border_width_bottom=\"1px\" border_color_bottom=\"#a6a6a6\"][et_pb_column type=\"4_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font_size=\"20px\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"30px\" header_5_line_height=\"1.4em\" custom_margin=\"||10px|||\" locked=\"off\" global_colors_info=\"{}\"] From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. However, social media has become one of the most crucial tools a business \u2013 especially a small one \u2013 can utilize to increase audience reach and visibility. Since the average person spends approximately 2 hours on social media every day, these channels have become the best places to grab consumers\u2019 attention, drive traffic to websites and propel conversions. Our main digital goals include:<\/p>\n <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"65px|||||\" global_colors_info=\"{}\" hover_enabled=\"0\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font_size=\"20px\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"30px\" header_5_line_height=\"1.4em\" custom_margin=\"||10px|||\" locked=\"off\" global_colors_info=\"{}\"] Our team embarked on this project with a 3-step approach:<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"3\" make_equal=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" positioning=\"none\" custom_margin=\"||||false|false\" custom_padding=\"0px||50px||false|false\" border_color_bottom=\"#A6A6A6\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_divider color=\"#F37126\" divider_weight=\"2px\" _builder_version=\"4.23.1\" _module_preset=\"default\" width=\"15px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.4em\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"] In order to create a stunning website and better represent the restaurant\u2019s menu, we collaborated with a professional food photographer. Our team managed the relationship with the photographer and was involved in every part of the process, from planning the style of the photos to editing the final products. We then built a website to showcase these images and boost online orders. We also went on-site to upgrade the restaurant\u2019s existing POS system into a more versatile platform that integrates in-house and online food orders in one place.<\/p>\n In order to make the website as effective and efficient as possible, we considered numerous factors that affect user experience. In addition to transferring the site over to our own Cloud Hosting Platform for optimized security and efficiency, we ensured the website provided all the information a customer would be searching for without cluttering the page with unnecessary information. Our main focuses for optimizing the user experience included:\u00a0<\/p>\n Our next priority was to enhance the look and feel of Osteria\u2019s existing social media platforms (Instagram and Facebook) as well as adopting a new platform (TikTok). This on-going plan includes monthly on-site photography, building content calendars up to 3 months in advance, monitoring market trends, posting both stories and posts, and engaging with all questions and comments. Social media platforms provide an opportunity to join in on trending topics, celebrate holidays, run contests and giveaways, share menu items and go behind the scenes to showcase the culture and the people behind the food.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_divider color=\"#F37126\" divider_weight=\"2px\" _builder_version=\"4.23.1\" _module_preset=\"default\" width=\"15px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000000\" text_font_size=\"18px\" text_line_height=\"1.4em\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"] Social media and website metrics are important because they showcase the strengths and weaknesses of various campaigns and strategies. We aligned our metrics with the original goals brought forward by Osteria.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"65px||28px|||\" global_colors_info=\"{}\" border_color_bottom=\"#a6a6a6\" locked=\"off\" border_width_top=\"1px\" border_color_top=\"#A6A6A6\" hover_enabled=\"0\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font_size=\"20px\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"30px\" header_5_line_height=\"1.4em\" custom_margin=\"||10px|||\" locked=\"off\" global_colors_info=\"{}\"] Within the first 3 months of launching Osteria\u2019s new site and social media strategy, the restaurant has seen a 10% increase in month-over-month web traffic and 27% increase in online orders.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_6,1_6,1_6,1_6,1_6,1_6\" use_custom_gutter=\"on\" gutter_width=\"3\" make_equal=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" positioning=\"none\" custom_margin=\"||||false|false\" custom_padding=\"0px||35px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_6\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" sticky_enabled=\"0\" header_5_line_height=\"1.3em\" global_colors_info=\"{}\" hover_enabled=\"0\"] In our first 6 months of managing Osteria\u2019s Instagram account, the company has seen steady monthly increases in followers, engagement and post reach.<\/span>Area 1:
E-Commerce<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_line_height=”1.6em” locked=”off” global_colors_info=”{}”]Area 2:
User Experience and Functionality<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_line_height=”1.6em” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Area 3:
Content Management System (CMS)<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_line_height=”1.6em” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Area 4:
POS
Migration<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_line_height=”1.6em” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Area 5:
Custom Unified Reporting<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_line_height=”1.6em” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Outcomes<\/h5>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_font_size=”18px” text_line_height=”1.6em” ul_font=”|300|||||||” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]
+511%<\/h4>\n
Q1 Year-Over-Year (YoY) Gross Sales<\/h5>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_font_size=”18px” text_line_height=”1.6em” ul_font=”|300|||||||” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]
4x Boost<\/h4>\n
Gross Sales in First Quarter of Project Implementation<\/h5>[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#000F24″ text_font_size=”18px” text_line_height=”1.6em” ul_font=”|300|||||||” width_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]
Explore More Success Stories<\/h4>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” admin_label=”Layout 2 row” _builder_version=”4.23.1″ custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ global_colors_info=”{}”][dnxte_blurb blurb_pre_switch=”on” blurb_pre_heading=”CASE STUDY” blurb_heading=”Deploying Sophos Security Solutions After Clever Phishing Attack Exploits Client” heading_tag=”h3″ dnxt_image=”https:\/\/synchroworks.net\/wp-content\/uploads\/2023\/11\/case-studies_sophos.jpg” image_placement=”dnxt-blurb-wrapper-one-top-right” dnxt_content_max_width=”475px” dnxt_header_margin=”|6px|||false|false” dnxt_header_padding=”2px||10px||false|false” dnxt_body_margin=”-35px||||false|false” dnxt_body_padding=”30px|30px|30px|30px|false|false” dnxt_button_margin=”6px||||false|false” dnxt_button_padding=”0px||0px||true|false” dnxt_btn_show_hide=”on” button_text=”Read 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border_radii_dnxt_button_borders=”on|0px|0px|0px|0px” border_width_all_dnxt_button_borders=”0px” border_color_all_dnxt_button_borders=”#F19B9B” border_width_bottom_dnxt_button_borders=”3px” border_color_bottom_dnxt_button_borders=”#F37126″ box_shadow_style_dnxt_description_boxshadow=”preset1″ box_shadow_spread_dnxt_description_boxshadow=”-10px” global_colors_info=”{}” btn_icon_color__hover=”#f9914b” btn_icon_color__hover_enabled=”on|desktop”][\/dnxte_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][dnxte_blurb blurb_pre_switch=”on” blurb_pre_heading=”CASE STUDY” blurb_heading=”Client Receives Complete Office Relocation and Configuration with ZERO Downtime” heading_tag=”h3″ dnxt_image=”https:\/\/synchroworks.net\/wp-content\/uploads\/2023\/11\/case-studies_cholkan_stepczuk.jpg” image_placement=”dnxt-blurb-wrapper-one-top-right” dnxt_content_max_width=”475px” dnxt_header_margin=”|6px|||false|false” dnxt_header_padding=”2px||10px||false|false” dnxt_body_margin=”-35px||||false|false” dnxt_body_padding=”30px|30px|30px|30px|false|false” dnxt_button_margin=”6px||||false|false” dnxt_button_padding=”0px||0px||true|false” dnxt_btn_show_hide=”on” button_text=”Read More” content_bg_show_hide=”on” content_bg=”#ffffff” btn_icon=”$||divi||400″ btn_icon_color=”#F9914B” btn_on_hover=”off” blurb_hover_switch=”on” dnxt_hover_effect=”dnxt-hover-bob” img_zindex=”-1″ _builder_version=”4.23.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” dnxt_pre_header_font=”DM Sans|||on|||||” dnxt_pre_header_text_color=”#F37126″ dnxt_pre_header_font_size=”13px” dnxt_pre_header_letter_spacing=”2px” dnxt_heading_font=”||||||||” dnxt_heading_text_color=”#000000″ dnxt_heading_font_size=”18px” dnxt_heading_line_height=”1.4em” dnxt_post_heading_font=”Poppins|300|||||||” dnxt_post_heading_text_color=”#000000″ dnxt_post_heading_font_size=”12px” dnxt_btn_text_font=”|500|||||||” dnxt_btn_text_text_align=”left” dnxt_btn_text_text_color=”#F37126″ dnxt_btn_text_font_size=”14px” max_width=”100%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NzkifX0=@” border_color_all_dnxt_img_borders=”#ffffff” border_radii_dnxt_button_borders=”on|0px|0px|0px|0px” border_width_all_dnxt_button_borders=”0px” border_color_all_dnxt_button_borders=”#F19B9B” border_width_bottom_dnxt_button_borders=”3px” border_color_bottom_dnxt_button_borders=”#F37126″ box_shadow_style_dnxt_description_boxshadow=”preset1″ box_shadow_spread_dnxt_description_boxshadow=”-10px” locked=”off” global_colors_info=”{}” btn_icon_color__hover=”#f9914b” btn_icon_color__hover_enabled=”on|desktop”][\/dnxte_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CALL OUT” _builder_version=”4.23.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”75deg” 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Empower your business for success with Synchroworks’ comprehensive IT consulting services.<\/h4>[\/et_pb_text][et_pb_button button_text=”Get started now” button_alignment=”center” _builder_version=”4.23.1″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#FFFFFF” button_border_radius=”0px” button_font=”|600||on|||||” button_use_icon=”off” position_origin_a=”bottom_left” position_origin_r=”bottom_left” vertical_offset=”35px” horizontal_offset=”35px” custom_margin=”25px||||false|false” custom_padding=”10px|35px|10px|35px|true|true” custom_css_after=”padding: 0px 0px 0px 5px;||margin-top: -1px;” global_colors_info=”{}” button_text_color__hover=”#F37126″ button_text_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_icon_color__hover_enabled=”on|hover” button_icon_color__hover=”#000F24″ transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_scale__hover=”110%|110%” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
2020<\/h5>\n
Food Services<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"24px\" header_5_line_height=\"1.4em\" custom_margin=\"||10px|||\" locked=\"off\" global_colors_info=\"{}\"]
Project Scope<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#000000\" locked=\"off\" global_colors_info=\"{}\"]
\n
Solutions<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#000000\" locked=\"off\" global_colors_info=\"{}\"]
\n
Solutions<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#000000\" locked=\"off\" global_colors_info=\"{}\"]
\n
Overview<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000F24\" text_font_size=\"18px\" text_line_height=\"1.6em\" width_last_edited=\"off|desktop\" locked=\"off\" global_colors_info=\"{}\"]
Opportunities and Goals<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000F24\" text_font_size=\"18px\" text_line_height=\"1.6em\" width_last_edited=\"off|desktop\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" ul_font=\"|300|||||||\" sticky_enabled=\"0\"]
\n
Approach and Solutions<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000F24\" text_font_size=\"18px\" text_line_height=\"1.6em\" width_last_edited=\"off|desktop\" locked=\"off\" global_colors_info=\"{}\"]
Step 1:
Build a Website<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000000\" text_line_height=\"1.6em\" global_colors_info=\"{}\" text_font=\"|300|||||||\" custom_margin=\"||14px|||\"]\n
Step 2:
Create and Implement a Social Media Management Plan<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_line_height=\"1.6em\" locked=\"off\" global_colors_info=\"{}\"]Step 3:
Analyze. Analyze. Analyze.<\/h3>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_line_height=\"1.6em\" locked=\"off\" global_colors_info=\"{}\"]Outcome: Web<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000F24\" text_font_size=\"18px\" text_line_height=\"1.6em\" width_last_edited=\"off|desktop\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" ul_font=\"|300|||||||\" sticky_enabled=\"0\"]
+5%<\/h4>\n
Visitor Growth<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" sticky_enabled=\"0\" locked=\"off\" header_5_line_height=\"1.3em\" global_colors_info=\"{}\" hover_enabled=\"0\"]
1.4s<\/h4>\n
Time to Interactive<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" sticky_enabled=\"0\" locked=\"off\" header_5_line_height=\"1.3em\" global_colors_info=\"{}\" hover_enabled=\"0\"]
1.0s<\/h4>\n
Speed Index<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\"4.23.1\" _module_preset=\"default\" type=\"1_6\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" hover_enabled=\"0\" sticky_enabled=\"0\" locked=\"off\" header_5_line_height=\"1.3em\" global_colors_info=\"{}\"]
0.07<\/h4>\n
Cumulative Layout Shift<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" sticky_enabled=\"0\" locked=\"off\" header_5_line_height=\"1.3em\" global_colors_info=\"{}\" hover_enabled=\"0\"]
556ms<\/h4>\n
First Content Paint<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_4_text_color=\"#F37126\" header_4_font_size=\"40px\" sticky_enabled=\"0\" locked=\"off\" header_5_line_height=\"1.3em\" hover_enabled=\"0\"]
556ms<\/h4>\n
Largest Content Paint<\/h5>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.23.1\" _module_preset=\"default\" column_structure=\"1_2,1_2\" custom_padding=\"0px|||||\"][et_pb_column _builder_version=\"4.23.1\" _module_preset=\"default\" type=\"1_2\"][et_pb_image src=\"https:\/\/synchroworks.net\/wp-content\/uploads\/2023\/11\/digital-osteria-web-02.jpg\" _builder_version=\"4.23.1\" _module_preset=\"default\" title_text=\"digital-osteria-web-02\" hover_enabled=\"0\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\"4.23.1\" _module_preset=\"default\" type=\"1_2\"][et_pb_image src=\"https:\/\/synchroworks.net\/wp-content\/uploads\/2023\/11\/digital-osteria-web-03.jpg\" _builder_version=\"4.23.1\" _module_preset=\"default\" title_text=\"digital-osteria-web-03\" hover_enabled=\"0\" sticky_enabled=\"0\" locked=\"off\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"71px||||false|false\" border_color_bottom=\"#a6a6a6\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font_size=\"20px\" header_2_font=\"||||||||\" header_2_text_align=\"left\" header_3_font_size=\"45px\" header_3_line_height=\"1.2em\" header_4_text_color=\"#F37126\" header_4_font_size=\"38px\" header_4_line_height=\"1.3em\" header_5_text_color=\"#000000\" header_5_font_size=\"30px\" header_5_line_height=\"1.4em\" custom_margin=\"||10px|||\" locked=\"off\" global_colors_info=\"{}\"]
Outcome: Instagram<\/h5>[\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_text_color=\"#000F24\" text_font_size=\"18px\" text_line_height=\"1.6em\" width_last_edited=\"off|desktop\" locked=\"off\" global_colors_info=\"{}\"]
Key 6-month metrics include:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,1_5,1_5,1_5,1_5\" use_custom_gutter=\"on\" gutter_width=\"3\" make_equal=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" positioning=\"none\" custom_margin=\"||||false|false\" custom_padding=\"0px||35px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_number_counter title=\"Followers\" number=\"+179\" _builder_version=\"4.23.1\" _module_preset=\"default\" sticky_enabled=\"0\" number_font=\"|300|||||||\" number_text_color=\"#F37126\" title_line_height=\"1.2em\"][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.22.2\" _module_preset=\"default\" 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