Digital Marketing Implementation
Optimize your digital presence and online marketing strategies.
An effective digital presence will not only attract customers to your product or service, but make them fall in love with your brand.
Once we’ve worked together to develop a comprehensive digital marketing plan, we work with you to implement and evaluate the solutions.
How to Get Your Digital Presence Started
Create a digital marketing plan.
At the bare minimum, your business should have a basic online presence in the form of a website and Google listing.
Additional social media platforms to reach a wider audience group.
E-mail marketing is one of the easiest and least expensive forms of marketing. Often overlooked by small businesses, these can be in the form of newsletters, e-mail promotions, and updates.
Print marketing material can be in the form of promotions, handouts, or information. All businesses require some form of printed material to be able to provide to potential clients.
Have at least one social media account. Select one that resonates the most with your target audience, but also consider the time commitment that is required to manage an account. For example, Instagram is great for businesses with a lot of visual creativity. With proper planning, it requires minimum work on a daily basis.
Printed ads in a very small selection of media outlets specific to the industry of the business. This can be as few as one ad a year but no more than a dozen.
Content marketing online through a blog or informative social media platform, such as LinkedIn. This form of marketing is long term and positions the business as an expert in its field.
Online sales is the most time-consuming form of online marketing. Depending on the business industry, it can include e-commerce and live chats.
How to Get Your Digital Presence Started
Create a digital marketing plan.
At the bare minimum, your business should have a basic online presence in the form of a website and Google listing.
Additional social media platforms to reach a wider audience group.
E-mail marketing is one of the easiest and least expensive forms of marketing. Often overlooked by small businesses, these can be in the form of newsletters, e-mail promotions, and updates.
Print marketing material can be in the form of promotions, handouts, or information. All businesses require some form of printed material to be able to provide to potential clients.
Have at least one social media account. Select one that resonates the most with your target audience, but also consider the time commitment that is required to manage an account. For example, Instagram is great for businesses with a lot of visual creativity. With proper planning, it requires minimum work on a daily basis.
Printed ads in a very small selection of media outlets specific to the industry of the business. This can be as few as one ad a year but no more than a dozen.
Content marketing online through a blog or informative social media platform, such as LinkedIn. This form of marketing is long term and positions the business as an expert in its field.
Online sales is the most time-consuming form of online marketing. Depending on the business industry, it can include e-commerce and live chats.
OUR FORMULA for digital marketing success
01
Set clear objectives and strategies
This is perhaps the trickiest aspect of establishing an online presence. Some key objectives we keep in mind include:
02
Consistent frequency
It is important to decide on the frequency of your posts on every social media platform and stay consistent. Do not overwhelm your followers with a sudden surge of posts when they have become accustomed to your silence. Most studies find that between 1-2 posts a day is optimal. Always keep in mind that quality content beats high volumes of mediocre content any day of the week.
03
Clear and unique visual style
In order to create a brand image, we strategize on how and what you will be posting and exactly how you want it look. Creating a clear visual style will not only build your brand image but will set the tone of your profile. If done correctly, this will be key in attracting the right audience to you page/profile.
01 / i
Increase website traffic
Your website is perhaps one of your most valuable marketing tools which makes it essential to generate traffic to your site, especially if you are aiming to increase sales and draw new customers. Creating the right content and building the right brand image through your social media profile is also key to achieving this.
01 / ii
Increase sales
If your business is sales focused, this is definitely your ultimate objective. Every strategy we create should be steered towards ultimately increasing your sales, and therefore your profits.
01 / iii
Increase newsletter and email sign-ups
Email marketing is a key ingredient of any marketing strategy and it’s a great way of enticing your existing customers through updates on your latest offers or exciting company updates.
01 / iv
Improve customer service
Customer service has never been as demanding and sensitive as it is today. With the upsurge of social media platforms, many people will complain or praise a product/company on social media before picking up the phone or sending an email directly to the source. This makes it crucial to develop procedures on dealing with complaints quickly and effectively.
OUR FORMULA for digital marketing success
01
Set clear objectives and strategies
This is perhaps the trickiest aspect of establishing an online presence. Some key objectives we keep in mind include:
i. Increase website traffic
Your website is perhaps one of your most valuable marketing tools which makes it essential to generate traffic to your site, especially if you are aiming to increase sales and draw new customers. Creating the right content and building the right brand image through your social media profile is also key to achieving this.
ii. Increase sales
If your business is sales focused, this is definitely your ultimate objective. Every strategy we create should be steered towards ultimately increasing your sales, and therefore your profits.
iii. Increase newsletter and email sign-ups
Email marketing is a key ingredient of any marketing strategy and it’s a great way of enticing your existing customers through updates on your latest offers or exciting company updates.
iv. Improve customer service
Customer service has never been as demanding and sensitive as it is today. With the upsurge of social media platforms, many people will complain or praise a product/company on social media before picking up the phone or sending an email directly to the source. This makes it crucial to develop procedures on dealing with complaints quickly and effectively.
02
Consistent frequency
It is important to decide on the frequency of your posts on every social media platform and stay consistent. Do not overwhelm your followers with a sudden surge of posts when they have become accustomed to your silence. Most studies find that between 1-2 posts a day is optimal. Always keep in mind that quality content beats high volumes of mediocre content any day of the week.
03
Clear and unique visual style
In order to create a brand image, we strategize on how and what you will be posting and exactly how you want it look. Creating a clear visual style will not only build your brand image but will set the tone of your profile. If done correctly, this will be key in attracting the right audience to you page/profile.
CONTACT A SYNCHROWORKS REPRESENTATIVE NOW
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