Today, marketing has exploded across all kinds of digital platforms. Whether it’s through newsletters, blogs, or social media, online advertising grants the opportunity to reach a large number of people. However, this has also made it extremely hard for small businesses to navigate and stand out. With so many options, platforms, and digital marketing avenues, it is hard to create a plan that is effective that 1) makes a difference; and 2) doesn’t break your bank.
A good start is to create a website page or build upon an existing one. Every business should have some sort of online presence. This is best achieved through a website and a Google business listing. Websites can be very simple, informative pages which clearly communicates what that business does and how to get in touch for more information. On the flip side, they can also be complex with many pages, galleries of photos, and information across the different business departments, services and products offered. Similar to any other area of a business and its operational plans, the website needs to be updated regularly. These updates can be daily social media posts, or monthly blogs/links to relevant industry information. It is also a good idea to do a yearly tweaking of the entire site for the purpose of removing outdated information and replacing it with relevant data.