Facts at a Glance
2022-2023
Poland
Industry
- Printing, Manufacturing
Services
- Website Design
- E-commerce
- Custom Development
Synchroworks’ innovative web design, e-commerce, and custom development solutions transformed MD Labels’ digital presence, delivering a seamless user experience and global scalability.
The Challenge
MD Labels, a global printing house and label manufacturer, faced several critical challenges in their digital presence and operations. The company sought the expertise of Synchroworks to address their three main challenges: website redesign and ecommerce build, custom development, and the integration of multiple currencies and languages to serve an international audience.
MD Labels’ previous website failed to meet the demands of its customers who sought up-to-date product information and a convenient purchasing experience. The absence of product listings and convenient and secure purchasing options likely resulted in missed business opportunities. In order to push online sales and boost business growth in its main European markets (Poland, Germany, France, and England), MD Labels urgently required an e-commerce platform that included an inventory management system, secure payment platform, customized product calculator and multiple currency and language options.
Opportunities and Solutions
Website Design and E-commerce Solution
MD Labels’ existing website lacked an intuitive and visually appealing design with no e-commerce component, hindering the user experience and impacting online sales. Synchroworks conducted a comprehensive analysis of the company’s requirements and developed a customized website design strategy to promote international online sales.
Synchroworks’ team of designers collaborated closely with MD Labels to create a modern, responsive, and user-friendly WordPress website and Shopify e-commerce store. The design incorporated intuitive navigation, seamless product categorization, and a visually engaging interface. The website was optimized for fast loading times, ensuring an enhanced user experience across various devices.
In addition to the website design, Synchroworks implemented a robust e-commerce platform to facilitate seamless online transactions. Our team integrated a multifunctional secure payment platform and streamlined checkout process. MDL Labels is now equipped to sell highly customizable products on a large, global scale.
Custom Development Solution
MD Labels required specific functionalities and features on their website that were not readily available in off-the-shelf solutions. Synchroworks addressed this challenge by providing custom development services tailored to the unique needs of MD Labels. The main feature of the custom development solution included a custom calculator that provides real-time pricing for customized product orders. Synchroworks utilized a third-party app to build a custom product calculator that includes 20 user inputs such as label size, varnishing, colour, materials etc. The calculator also includes price conversions from USD to PLN by integrating an exchange rate API. This custom development solution allows customers to personalize, order and pay for products seamlessly and efficiently.
Multiple Currencies and Languages Solution
As a global retail company, MD Labels needed to cater to customers from different countries with multiple languages and currencies. Synchroworks implemented a comprehensive solution to address this challenge and enable a smooth international shopping experience. Our team integrated a multi-currency payment system that automatically detects customers’ geographical locations and presents prices in their local currency. We also implemented a language switcher that allows customers to select their preferred language, thereby providing a localized browsing experience.
To facilitate multilingual content management, Synchroworks leveraged a third-party plugin. This plugin provides automatic content detection scans that detect the text, images, and SEO metadata of MD Label’s website. Synchroworks also implemented SEO best practices for each target language, improving the website’s visibility in international markets.
Results and Benefits
- Enhanced User Experience
The redesigned website and improved e-commerce platform resulted in an efficient and enjoyable shopping experience for customers, leading to increased conversion rates and customer satisfaction. - Custom Functionality
The custom-developed features allowed MD Labels to streamline and scale their online sales. The intuitive formula builder of the calculator allows customers to select from multiple input types, then view their product options along with pricing. MDL Labels is now able to sell highly customized products. - International Expansion
The implementation of multiple currencies and languages allowed MD Labels to successfully expand into international markets, catering to a broader customer base and boosting global sales.
Synchroworks assisted MD Labels in overcoming their challenges in website design and e-commerce, custom product price calculations, and multilingual/multi-currency support. Our expertise and tailored solutions resulted in an enhanced digital presence, improved user experience, and increased business growth for the multi-national company.
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