When Rosewood Estates Winery first approached Synchroworks, their main objective was to align their digital and on-site sales strategy with the company’s goals and rate of growth. The company operates as an award-winning boutique winery that offers a wide range of products and services to consumers. Through our partnership with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall sales revenue by using conversion rate optimization across the platform. In addition, we fully customized and set-up Shopify POS for the in-store Retail Division of Rosewood Estates Winery.
OPPORTUNITIES AND SOLUTIONS
Based on our review of the client’s goals and existing digital strategy and sales structure, it was evident that their current site was indexed on common search engines and was receiving a fair amount of traffic. However, review of their fragmented online and on-site sales system made it apparent that the company’s inventory management and sales strategy needed a more unified, comprehensive, and modern approach. We determined five key areas of opportunity, and as such proposed the following objectives:
AREA #1: E-Commerce
OBJECTIVE: Plan and execute an online presence and strategy to maximize brand awareness, increase bookings and support sales through an optimized Shopify site.
AREA #2: User Experience and Functionality
OBJECTIVE: Design a clean, modern website that delivers a seamless and engaging user experience to boost online sales.
AREA #3: Content Management System (CMS)
OBJECTIVE: Build a highly functional interactive CMS with an advanced custom function for managing both online and in-store operations of the Winery.
Area #4: POS Migration
OBJECTIVE: Integrate and migrate from existing POS to Shopify POS PRO on premise, upload existing skus and migrate inventory for a more seamless and comprehensive inventory management strategy.
AREA #5: Custom Unified Reporting
OBJECTIVE: Build and analyze custom automated reports on sales, inventory, tax, customer, POS & more to determine future opportunities and critical shop metrics.
With the above objectives in mind, the Synchroworks team was able to build a user-friendly online experience for customers and a seamless on-site sales experience for staff. With both online and in-store sales now streaming into one cohesive POS system, Rosewood can easily manage its inventory and monitor sales across all sales platforms. The entire site experience has been tested from general browsing through to booking, media access, contact and message delivery notifications.
Through our work with Rosewood, we have delivered a brand-new e-commerce website, with performance metrics and analytics to support business growth and significantly increase overall wholesale and online sales revenue by using conversion rate optimization across the platform.
Since the launch of Rosewood’s updated POS system and e-commerce website, the company has seen a dramatic increase in Q1 YoY gross sales as compared with pre-implementation Q1 YoY sales. The company’s new digital strategy and system infrastructure are now able to accommodate for faster growth and scalability.
Q1 year-over-year (YoY) gross sales
Rosewood Winery experiences 511% increase in Q1 year-over-year (YoY) gross sales in first year of project implementation, as compared with a 111% increase in Q1 YoY gross sales in previous year (pre-implementation).
Gross sales in first quarter of project implementation
Winery experiences 4X boost in gross sales in first quarter of project implementation.
Contact us now to find out how Synchroworks can benefit your business.
Learn more about what we can do for you in your industry.