You might have noticed that many companies have a blog section on their website, where they house content that is relevant to their field of business. Blogs are a compilation of thoughts, facts, and expert opinions relating to the business, industry or its audience, and can be accessed by anyone who visits your website. Different than personal blogging, a business blog is a marketing channel that supports your company’s growth. It takes time, skill, research and preparation to regularly produce high-quality content for a business.
But is it really necessary?
Absolutely! Business blogging is actually a marketing tactic that promotes online visibility. Whether you are a small business or international company, blogging should be an integral part of your digital marketing strategy.
Drive traffic to your website
Blogging gives you the opportunity to create relevant content for your customers. When your audience reads a post that they love, they will also be more likely to share it, driving even more traffic to your website. Furthermore, all of the major search engines love fresh, current content and blogging is one of the most inexpensive ways to get your website to be seen. Blogging is also great for businesses to insert relevant keywords that customers will search for. In fact, you have a 434% higher chance of being ranked highly on searched engines if you feature a blog as part of your website. (Tech Client)
Connect with your audience
Blogs provide another platform to deepen your connection with your customer base. Sharing high-quality posts allows you to communicate with those who visit your website, revealing more about your company and its related endeavours. Just like other social media platforms, you will also be able to respond to comments and connect with interested readers. If they have questions about products or services, you will be able to respond to them directly on your website.
Build your brand
Blogging is also an opportunity for your business to build its brand, and to establish itself as a leading authority in its field. Educational blog posts that can provide interesting insights about your business can create a lasting impact for customers. By posting about topics that resonate with your market, you are able to showcase the skills and knowledge that your business has.
Add value to the overall customer experience
One of the most important reasons to begin a blog for your business is to create value for your customers. Blogging provides free information about your company’s products, services and industry. It has the power to persuade readers to become potential customers. Sharing helpful checklists, ideas, industry tips and more can also be a great way to generate interest, as well as give valuable insight for existing customers.
Blogging gives your business a voice. It’s where you update your audience, explore their issues and concerns, and where you can differentiate yourself from your competition. If you’d like to start a blog for your business but don’t know where to begin, Synchroworks can help! We provide several content creation services for our clients, which includes social media management and regular blog updates. Contact us for more information and pricing.